University Expert in Business Administration

Temary

MODULE I: Strategic Management
1. The strategy
• The concept of strategy
• The basis of strategy: structure
• Schools of strategy
• Stakeholder theory
• The challenges of strategic management
• Strategic drift
• Contemporary themes affecting strategy development
• The strategy lenses

• 2. External and internal analysis
• Introduction
• Pestledi analysis framework
• Five forces
• Opportunities and threats
• Swot analysis
• Definition: margin
• The human resource audit
• Culture

3. Strategic capability
• Introduction
• Foundations of strategic capability
• Cost efficiency
• Competitive advantage
• The value chain
• Managing people for capability development
MODULE II: Marketing Management
1. Marketing
• The marketing concept
• The three levels of marketing
• The value of marketing
• The theoretical basis of competition
• Core competencies and capabilities
• Alternative frameworks: evolutionary change and hypercom¬petition

2. Marketing’s role in business
• Cross-functional issues
• Strategic marketing
• Research of environment and situation
• Forecasting market and sales
• Implementation, analysis, control, and evaluation
• Research and designing of strategies
• Strategic marketing program
3. The marketing mix
• Introduction
• Price
• Place
• Product
• Promotion
• Physical evidence
• People
• Process

4. Segmentation, targeting and positioning
• Introduction
• Segmentation
• Targeting
• Positioning and strategies for product positioning
• Perceptual mapping
• Product repositioning
MODULE III: Management and Negotiation Skills
1. Personal skills
• Introduction
• Developing self-awareness
• Managing personal stress
• Problem solving
• Time management and planning skills

2. Interpersonal skills
• Introduction
• Coaching, counseling and supportive communication
• Gaining power and influence
• Motivating other people
• Managing conflict

3. Group skills
• Introduction
• Empowering and delegation
• Building effective teams and teamwork
• Leading positive change
• Basic elements of effective group work

4. Communication skills
• Introduction
• Making presentations
• Conducting interviews
• Managing meetings
• Listening
MODULE IV: Human Resource Management
1. Human resources department
• Introduction
• Functions of the hr department
• HR director

2. Human resources planning
• selection
• training
• remuneration

3. Motivation and communication
• Introduction
• Concepts and theories of motivation
• The business communication

4. Team management and competence management
• Definition of group and team
• Competence management
• Appraisal and coaching
MODULE V: Financial Management
1. Essential concepts in finance
• The importance of financial management
• Functions and objectives of financial management
• Time value of money
• Financial analysis and planning
• Risk and return

2. Financing decisions
• Cost of capital
• Capital structure decisions
• Essential Financial Concepts Related to the Capital
• Structure of a Company
• Business Risk and Financial Risk
• Types of Financing

3. Investment decisions
• Capital Budgeting
• Types of Capital Investment Decisions
• Project Cash Flows
• Capital rationing

4. Management of working capital
• Meaning, Concept and Policies of Working Capital
• Treasury and Cash Management
• Management of Inventories, Receivables and Payables
• Financing of Working Capital

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